About Us


Svendsen Sport is today among the biggest suppliers of fishing tackle in Europe.


Svendsen Sport markets a wide range of products, like Okuma, Ron Thompson, Scierra, Savage Gear, Prologic, Imax, Lenz Optics, Water Wolf, DAM, Quick, Effzett, MADCAT and MAD in all European countries.


Behind Svendsen Sport’s success is a competent team of more than 180 employees as well as a wide spread network of competent and dedicated Pro-Staff and Product-Developers.


From the head office in Gadstrup near Copenhagen, an European distribution net is controlled which also includes sales and subsidiary companies in Sweden, Germany, Benelux, France, Norway, Poland, Czech Republic, Austria, Hungary, Italy, Croatia, USA and Great Britain. In the rest of the European countries, the company’s products are distributed through local agents.


To support our rapid organic growth, Svendsen Sport have decided to enter into a partnership with Maj Invest Equity. As a result of this decision, Maj Invest Equity has acquired 85% of the shares in Svendsen Sport A/S and the German associated company D.A.M. Manufaktur Int. GmbH.

Svendsen Sport markets 15 brands accross Europe and USA.

1. write us


2. call us

0045 46 19 19 13

3. find us

Erhvervsparken 14, 4621 Gadstrup, Denmark